The challenge
Teams needed shared context as customer inquiries grew.
The approach
Publishing, care workflows and reporting came together in Emplifi.
My contribution
As Head of Digital Marketing, I shared the marketing team’s experience of coordination, workflows and customer communication in the published story.
The reported result
Emplifi reports more than 50,000 care cases handled in 30 days without adding headcount. This is a vendor-published operational result, not an independently audited measure.