Performance & e-commerce

Connecting media
with the commerce team.

At Nike, I led full-funnel media for the EMEA e-commerce business from 2022 to 2025. The role brought paid search, paid social and retail media into conversations about the wider business.

Nike / EMEA

Career account, based on my professional history

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The focus

Connect media planning and performance analysis with e-commerce priorities across a regional business.

My contribution

I led the media work and collaborated with regional and global teams on measurement, analysis and executive reporting.

The work

My responsibilities covered campaign planning, reviewing performance and identifying the next opportunities with colleagues across functions.

What I bring forward

Regional collaboration, a full-funnel view and the ability to explain marketing performance to stakeholders beyond the media team.

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