SEO & AI search

Building search
into the marketing team.

Search is part of how customers discover a business and decide whether to visit. At Nahdi, I helped build SEO as an internal marketing capability and extended the work into AI search and generative engine optimization.

Nahdi

Career account, based on my professional history

View source

The focus

Build a search capability within the wider digital marketing function, with room to respond as discovery habits change.

My contribution

I led the development of SEO and built the AI Search and Generative Engine Optimization capability from the ground up as part of my department remit.

What changed

SEO became part of the marketing operation, with AI search and generative engine optimization added to its scope.

Why it matters

This story reflects capability building: bringing a new area of work into a team and connecting it to the broader marketing plan.

← All stories Talk about a similar challenge