GA4 & Google Tag Manager
Review properties and containers, plan events and conversions, and define the data layer and implementation checks.
Service 03 / Analytics & measurement
Know what happened.
Decide what comes next.
When dashboards disagree, more charts rarely solve the problem. I help teams understand the tracking, define the numbers and build reporting they can use in a real business conversation.
Discuss this service on LinkedIn01 / The scope
What we can work on.
Start with one area or connect several into the same project.
AppsFlyer & Adjust
Plan mobile measurement, event mapping, attribution configuration and validation with your app and development teams.
Data quality
Find missing or duplicate events and understand how consent, attribution windows and reporting periods affect the numbers.
Power BI & Tableau
Define the reporting model and KPIs. Specialist partners support data connections and dashboard implementation.
Funnel & customer analysis
Look at acquisition quality, conversion and repeat behavior to find the next useful question or test.
Executive reporting
Explain what changed, what the evidence supports and what action makes sense next.
02 / The outputs
Work you can
put to use.
Start with a tracking review if measurement already exists, or an event plan for a new setup. Then agree the implementation and analysis work.
- 01Tracking audit or measurement plan
- 02Event specification and validation checklist
- 03KPI definitions and QA findings
- 04Dashboard, analysis and handover guide
03 / The people
One lead.
The right specialists.
I lead the business brief, scope, coordination and quality review. Specialist partners support implementation. We agree responsibilities, access and deliverables before starting.
You will know what is included, who is doing the work and how we will review it together.
Common questions
Before we begin.
Can you help when GA4 and ad platforms disagree?
Yes. We look at event definitions, attribution, consent and data quality. The sources stay labeled separately because they answer different questions.
Do you support websites and apps?
Yes. The scope can cover web analytics, mobile measurement and shared reporting, with specialist partners supporting implementation.
Which revenue number do you use?
For commerce decisions, I prefer net delivered revenue when available. Platform-attributed revenue and analytics revenue remain separate. None is presented as proof of incremental profit.
Let’s find the starting point