Performance marketing
Review paid search, social and shopping activity. Clarify audience, budget and testing priorities before the next round of campaigns.
Service 01 / Digital marketing
Make the channels
work together.
You may have good people and active campaigns, but still need a clearer plan. I help connect the channels, priorities and reporting so everyone knows what they are working toward.
Discuss this service on LinkedIn01 / The scope
What we can work on.
Start with one area or connect several into the same project.
Social media
Bring content planning, community work and paid distribution together around the people you want to reach.
SEO & AI search
Review how people find you through search. Build a plan for technical fixes, content and visibility across search and AI-assisted discovery.
Affiliate marketing
Plan the partner mix, onboarding, tracking and reporting needed for a useful affiliate programme.
CRM & lifecycle
Map the moments where a timely message can help, from onboarding and repeat purchase to reactivation. Specialist partners support the CRM implementation.
Channel planning
Give each channel a role in the customer journey, with shared priorities and clear ownership.
02 / The outputs
Work you can
put to use.
Start with an audit or a planning session. From there, we can agree a focused project or ongoing support.
- 01Channel and customer journey review
- 02Prioritized growth and testing plan
- 03Campaign briefs and delivery responsibilities
- 04Reporting definitions and a review rhythm
03 / The people
One lead.
The right specialists.
I lead the business brief, scope, coordination and quality review. Specialist partners support implementation. We agree responsibilities, access and deliverables before starting.
You will know what is included, who is doing the work and how we will review it together.
Common questions
Before we begin.
Can you work with our existing team or agency?
Yes. I can help clarify the plan, review the work and coordinate the right specialist support alongside the people you already have.
Do all five channels need to be in scope?
No. We start with the problem. One channel, one customer journey or one focused audit can be enough.
How do you judge performance?
We agree the business goal and reporting sources first. In commerce, I prefer net delivered revenue when available, with platform attribution and analytics shown separately.
Let’s find the starting point