The notebook / Ahmed Galal
Search changes. Platforms change. The useful question stays the same: what should the team do differently?
I write about digital marketing through the lens of retail, people and commercial decisions. Explore the latest article and the work below.
Latest article / Performance marketing
· 6 min read
Better tracking can change the report before it changes the business. Give each measure a clear role in the budget decision.
Read the articleFrom the portfolio
A public vendor case study and two career accounts. Each story identifies its source and the boundaries of the result.
Social & customer experience
A shared platform helped Nahdi’s marketing and care teams work with the same context.
SEO & AI search
Developing SEO as a capability, then extending the work into AI search and generative engine optimization.
Performance & e-commerce
Leading full-funnel media across paid search, paid social and retail media for Nike’s EMEA e-commerce business.
A note on the numbers
When I share a result, I explain the source, period and definition. A platform’s attributed revenue is different from an order the business has fulfilled.
Company information stays private unless it is already public or cleared for publication. My writing reflects my own perspective.
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